Disruption, participation and the attention economy
Ian Forrester
Introduction
- The internet is no longer out there, its common life...
Buzzwords or Memes to understand
- Disruptive technologies
- Amateurisation of media
- Blogging, Podcasting and Videologs
- The Long Tail
- RSS Syndication
- Open Source
- Free Culture
- The Read and Write Internet (Web 2.0)
- Social Capital
Disruptive technologies
- When new technologies cause great firms to fail and clever ones to change
Amateurisation of media
- Everyone can create and publish there own media, from users to authors
Blogging, Podcasting and Videologs
- Text, Audio and Video is all fair game for all, including you and your friends
The Long Tail
- Amazon's sell more books daily outside the top 100 than inside that top 100
RSS syndication
- The technology which is behind most of the innovations recently
Open Source
- Its so good and people do not think/care/know its open source
Free Culture
- You can start remixing now, I give you the permission to take this presentation apart (Attribution-NonCommercial-ShareAlike License)
The read and write internet (Web 2.0)
- People getting together, participating and collaborating
Open Data and APIs
- Opening data means your users are now co-authors and able to work on things they prefer
Social Capital
- Your actions collaborating to a greater cause or aggregated outcome
Real world examples
The end of news publishing?
Disruptive technologies
- Will the New york times be forced off the Internet by the googlezon or something else?
Digg and Diggnation
Social Capital
- Digg is a technology news website that combines social bookmarking, blogging, RSS, and non-hierarchical editorial control.
- Diggnation is the weekly vidcast about the top stories of the week on Digg.com
Doing what you love
Amateurisation of media
- Over 100,000 people watch RocketBoom daily
- Rocketboom has no advertsing or product placement up till now
- Now there advertsing on there terms, there will be no compromise
Software by the community
Open Source
- Firefox is super successful and loved by many
- Other software, Inkscape, Audacity, OpenOffice, Thunderbird, Scribus, Sunbird, VLC, Blender, Songbird, Gaim, etc...
- Maybe you should question your software choices too?
Sparking off new services
RSS Syndication
- RSS is everywhere, podcasting, vidcasting and aggregation would struggle without it
- RSS is a key part of Windows Vista and the next delivery platform for many services
Social software and participation
The Read and Write Internet (Web 2.0)
- The new services encorage or require your participation
- All the new services work and live together in the complex landscape of the internet
Economics of the long tail
Long Tail
- Popularity is not always the best business model
- People are people and therefore very complex
- Its not always about the hits, its about reach and connecting with people on there terms
Remixing media and sharing legally
Free Culture, Blogging Podcasting and Vidcasting
- Free Culture is sparking creativity and new business models
Remixing services not just media
Open data and APIs, Free Culture
- Its not just online services, Firefox Extensions are huge and Greasemonkey makes things even easier
- Apple, Microsoft, Object desktop, Yahoo, Google and now Opera are doing Widgets
Its ok to be a Geek
The long tail, Free Culture, Opensource, Social capital
- Its good to be different and really into what your into
- Its about time you got some online precence?
In the interest of openness
- This presentation is a hybrid of XHTML, CSS and Javascript = S5
- Images come from public Flickr image stores